When a blog features you or a venue promotes your show, they need a photo, and they need it today. If you do not have a good one ready, they will use a screenshot or skip you. A few well-chosen press photos make you easy to cover.
What to shoot
- A clean portrait. You or your band facing the camera, clearly lit, with a simple background. This is the photo most outlets will use.
- A landscape version. Wide photos fit banners, flyers and website headers. Leave space around you so it can be cropped.
- A performance photo. Shows that you play live. A bright stage and a clear view of your face matter more than a dramatic angle.
- A candid or creative shot. It gives writers a second option and shows personality.
Technical requirements
- Resolution. At least 2000 pixels on the long side. Flyers and print articles need more detail than a phone thumbnail.
- Format. JPG is the safe choice for photos. Keep each file under a few megabytes so it is easy to send and download.
- Orientation. Have both landscape and portrait versions.
- No text or logos on the photo. Outlets need to add their own.
- Light. Natural light near a window, or open shade outside, is flattering and free.
Tips for better photos
- Hire a local photographer if you can, or trade with one for studio time or a shoutout. Many photographers will do a short session at a fair price.
- Wear what you wear on stage. Avoid busy patterns and logos.
- Shoot at the same location you want to be known for, whether that is a stage, a mural or a studio.
- Take many frames and choose three. Look at them small, as they will appear in a list.
Credit and permission
Know who owns your photos. If a photographer took them, confirm in writing that you can use them in press materials and say how they should be credited. Only upload photos you have permission to share.
Name your files
Use names like “maya-torres-portrait.jpg” instead of “IMG_4821.jpg.” If someone downloads your photo, a clear name makes it easier to find and credit you.
Make them easy to download
A press photo is only useful if a stranger can get it in one tap. Do not make people email you for it, and do not hide it behind a login. On a Dream Big Artists page, your press photos open full-size and visitors can download them directly. Add them to your EPK along with your bio and links.
Next steps
Pick your best three photos, then add them to your artist page. Read How to Build an EPK for what else belongs there.