If you are looking for a link-in-bio tool for your music, you will see many options for simple lists of links. A link-in-bio page and an EPK look similar, but they are built for different people. Most working artists need both.
What is a link-in-bio page?
A link-in-bio page is a short, phone-first page you put in your Instagram, TikTok or YouTube profile. Its job is to turn a follower into a listener or a fan. A good one shows your newest song, your next show, a few buttons and a way to join your mailing list.
What is an EPK?
An EPK is a fuller page built for people who might book or write about you. It holds your bio, press photos, videos, press quotes, highlights, links and booking contacts. Its job is to help a stranger decide quickly whether to work with you.
The differences at a glance
- Audience. A link page is for fans. An EPK is for bookers, promoters, press and curators.
- Length. A link page fits on one phone screen. An EPK can scroll.
- Content. A link page has buttons. An EPK has a bio, photos, videos and contacts.
- Where you share it. Link page: social bios and posts. EPK: emails to venues, festival applications and press pitches.
- How often it changes. A link page changes with every release or show. An EPK changes when your story does.
Which one should you use?
Start with an EPK if your goal is more shows, more press or a spot on a festival lineup. Without a press kit, bookers have to dig for the information, and many will not.
Add a link-in-bio page when you are posting regularly and want followers to land on something better than a list of unrelated links. It is also where a fan list pays off, because people who like a post can join right away. See how to build an email list.
Can one tool do both?
It can, and that is easier to maintain. If your songs, photos and links live in two places, one of them will be out of date. On Dream Big Artists, your EPK and your link page come from the same details, so you update once. Your link page shows your latest song, next shows, streaming buttons and a fan sign-up, and your EPK carries the full story for bookers. You can also share your EPK as a downloadable PDF.
A simple setup that works
- Put your link page in your Instagram, TikTok and YouTube bios.
- Send your EPK in booking emails and festival applications.
- Put both in your email signature.
- Update your songs and shows once and check that both pages show them.
Get both
Create your Dream Big Artists page to get an EPK and a link page from one account. You can see what is included before you start.